Skip to main content

How we should rethink fashion buying in 2021

 

This past year, allure may have felt obsolete, however the craving to spruce up nevertheless showed the force of having a positive outlook on ourselves as we braved through, what we once considered the peak of the pandemic.  As we kept one foot in the workplace and one in the laundry, so did the need to fondle dressed – regardless of whether finding a spot at the kitchen table in the dhoop.

At the core of JOVI lies a design philosophy dipped in Indian culture but with a global sensibility. We uphold the skills and expertise of Indian hand weaving, hand embroideries and handicrafts and juxtapose them with clean line silhouettes inspired by international trends to create designs that are versatile, essentially classic and hence, timeless! 2020 also made us conscious of so many aspects of our buying behaviors that need a re-think and we couldn’t agree more with the following learnings that resonate with JOVI:  Spring Fashion Resolutions



Buying less, wearing more!

Do we purchase things to offer a specific expression? Or then again do we purchase things since WE need to? What is really our style and do we wear what we wear to make ourselves upbeat or fit into a trend?Are we questioning the supply chain of the brands we buy from? Let’s put an end to impulse buying!

2021 resolution: Question yourself thrice before adding anything to cart!

Investment purchasing…is a mindset!

It’s about time we prioritized comfort and quality over “jumping on the bandwagon”! We must be curious and know about the life cycles, handling, storage, wash and maintenance of the garments we own or intend to buy so we don’t rid of them before their due time. Mehnga roay aik baar, sasta roay baar baar– and turns out Baa always saw it coming! Spring Fashion Resolutions

2021 resolution: Think, study, buy…and love it for a long time!

Up your styling game

2020 encouraged us to be comfortable with who we are and to channel our inner stylist and make creative use of what we already have and create looks. When we need a wardrobe update, it’s best to first audit what will truly be a valuable styling item. It’s time to break the shackles: dissect a 3 piece and look for “separates” potential, tuck in your kurta to make into a top, wear your dupatta as a belt…mix, match and have a little fun!

2021 resolution: Change the glasses through which you see your wardrobe!

 

Labels:

Comments

Post a Comment

Popular posts from this blog

Where can I find out the best summer collection?

  After a long however-many-months in quarantine (we’ve lost count), the last thing you’d want to do come springtime is wear head-to-toe dark colors. Luckily, that won't be on the menu on our website thanks to JOVI’s new “Basantah” collection which has soothing yellows and floral prints, which evoke hope and optimism to mark the start of Spring season for 2021. Bringing into spotlight the delicate details from “Basantah” collection, to add to your cart right away: 1. The nostalgic shalwar kameez Everyday clothing, but make it floral! Get this floral print-on-print outfit, colour blocked with a yellow dupatta. An effortless, everyday look! Shop it online  here 2.  The long white dress Step outside in the sun, dance a little! The boho minimalist in you would immediately want this flared, airy dress with hand-embroidered sunflowers! Planning a staycation? Should defo book mark this! Shop it  here 3 .Run to the A-line That flattering A-line hem gives flar...
Post a Comment
Read more

Women Festive Wear Online

  Buy women's festival clothing online in India. Online shopping for ethnic festive occasion wear collection like dresses, Kurtis, Anarkali, kurtas, tops, Palazzo. JOVI™ is a one-stop online shop offering the widest variety of authentic and trendy ethnic women's fashion. We truly provide all-time classic and trendy patterns like Angrakha style, hand embroidery designs, hand block prints, and floral patterns, etc. We visualize our services as the best online shopping experience for customers worldwide, offering rich Indian artistic ability through traditional fashion statements. You can find here a range of alluring and stylish silhouettes across multiple categories. Women Festive Wear Online   Buy women clothing online at www.jovifashion.com Go through the Hand Embroidery JOVI™ is very ardent to create hand embroidery designs to decorate outfits outstandingly. We stand for ethnicity and so follow embroidery art to produce whimsical fashion. Our needlework comes throug...
Post a Comment
Read more

Embroidered tales at JOVI

  Slowing down, looking around, and taking notes, sketching, feeling, dreaming, wondering...Don’t many of us remember embroidering as a favorite pass time growing up? Our grandmothers and mothers were so skilled and aesthete with this craft! While we may not have inherited their skill set in equal measure, we can’t help but get mesmerized by the various techniques that lend a delectable 3D dimension to any fabric, be it the grand dabka, the gota and marori or even the trusty katchataanka, blanket stitch or French knots. We at JOVI are in awe of this labor of love and merge this surface embellishment sorcerywith undertones of minimalism in our designs. Needle and thread come together in the hands of our dexterous team to create magic in our collections. Kehnekou, spring is in full bloom in our garments! We’ve curated 5 such pieces to add to your cart right away: Read Here The lazy daisy Prancing on the panels of this kurta from the “Bindi” Collection is our very own lazy daisy...
Post a Comment
Read more