This past year, allure
may have felt obsolete, however the craving to spruce up nevertheless showed
the force of having a positive outlook on ourselves as we braved through, what
we once considered the peak of the pandemic. As we kept one foot in the
workplace and one in the laundry, so did the need to fondle dressed –
regardless of whether finding a spot at the kitchen table in the dhoop.
At the core of JOVI lies
a design philosophy dipped in Indian culture but with a global sensibility. We
uphold the skills and expertise of Indian hand weaving, hand embroideries and
handicrafts and juxtapose them with clean line silhouettes inspired by
international trends to create designs that are versatile, essentially classic
and hence, timeless! 2020 also made us conscious of so many aspects of our
buying behaviors that need a re-think and we couldn’t agree more with the
following learnings that resonate with JOVI:
Spring
Fashion Resolutions
Buying less, wearing more!
Do we purchase things to
offer a specific expression? Or then again do we purchase things since WE need
to? What is really our style and do we wear what we wear to make ourselves
upbeat or fit into a trend?Are we questioning the supply chain of the brands we
buy from? Let’s put an end to impulse buying!
2021 resolution: Question yourself thrice before adding
anything to cart!
Investment purchasing…is a mindset!
It’s about time we
prioritized comfort and quality over “jumping on the bandwagon”! We must be
curious and know about the life cycles, handling, storage, wash and maintenance
of the garments we own or intend to buy so we don’t rid of them before their
due time. Mehnga roay aik baar, sasta roay baar baar– and
turns out Baa always saw it coming! Spring
Fashion Resolutions
2021 resolution: Think, study, buy…and love it for a long time!
Up your styling game
2020 encouraged us to be comfortable with who we are and to
channel our inner stylist and make creative use of what we already have and
create looks. When we need a wardrobe update, it’s best to first audit what
will truly be a valuable styling item. It’s time to break the shackles: dissect
a 3 piece and look for “separates” potential, tuck in your kurta to make into a
top, wear your dupatta as a belt…mix, match and have a little fun!
2021 resolution: Change the glasses through which you see your
wardrobe!
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