This past year, allure may have felt obsolete, however the craving to spruce up nevertheless showed the force of having a positive outlook on ourselves as we braved through, what we once considered the peak of the pandemic. As we kept one foot in the workplace and one in the laundry, so did the need to fondle dressed – regardless of whether finding a spot at the kitchen table in the dhoop . At the core of JOVI lies a design philosophy dipped in Indian culture but with a global sensibility. We uphold the skills and expertise of Indian hand weaving, hand embroideries and handicrafts and juxtapose them with clean line silhouettes inspired by international trends to create designs that are versatile, essentially classic and hence, timeless! 2020 also made us conscious of so many aspects of our buying behaviors that need a re-think and we couldn’t agree more with the following learnings that resonate with JOVI: Spring Fashion Resolutions Buying less, wearing mor...