They say the devil is in the details and it holds true for all Jovi designs! With each stitch, tassel, button or even fabric treatment which we at Jovi thriftily concoct, we dip our “clothes” in the labor of love to make them pieces that you can cherish forever, and in turn bring great creative joy to our design team. Since we meticulously work on these details, we produce limited design runs, and as a result, each Jovi design becomes an endearing part of your wardrobe! But the question is, how many of these dainty details have you noticed? We’re guessing not many. Fear not, case in point today are our new arrivals and we bring into spotlight the design details that Choti Choti Details in JOVI Collections Love for cotton Reining supreme in most of Jovi’s collections is cotton! It encapsulates comfort, simplicity and longevity- the A-star trio for a wardrobe staple. This fabric is not only ideal for the weather of the region, but it’s also really hard to find a finely desig...