Designer Ethnic Wear for Women

  JOVI™ is a global station that values the art, embraces the efforts, and delights in style, fashion and sustainability. A space of awareness that allows you to self- reflect so you can pursue a life of purpose. Handmade in Jaipur the “east-central part of Rajasthan” in India, our designs are driven by our curiosity, creativity and courage. Upholding the skills and expertise of Indian hand prints, hand work and hand crafts; JOVI, in a word, is power. See lots of categories of outfits and accessories for women with several traditional ensembles. So, letus walk off to the nearly all popular Women fashion places where you discover lots of fashion mode to explore! Handcrafted Women Clothing Online Talking about the fashion trends, a Designer Women Suit Sets has grown in popularity. It is treated like a unique, designer dress for women that can be worn on every important occasion in the family. The latest Straight Fit Suit designs in the market are available in a variety of cloth...

Hand block printing is the technique, occupies carving a mold or design on a wooden or stone block. In this process, craftsmen cover blocks with ink and stamp it on the fabric to create beautiful designs. Most of the artisans use wood for better results. Wooden block produces incomparable fine motifs and several abstract designs such as flowers, animals, and geometric structures, etc.  Following are some latest trends in hand block printing that making the women fashion on fire- Dresses - Block printed dresses are all-time in fashion for women these days. So, you can go with our few perfect features such as sunshine yellow straight dress, golden block printed dress, and golden block printed side gathers, etc. Kurtas - Come with the super list of block printed kurta patterns at JOVI. The traditional silhouettes in fabulous colors and styles can connect you to the latest fashion approach. Tops & Shirt - Get some uniquely inimitable styles with hand block printe...

Zardozi embroidery : Zardozi embroidery is a type of embroidery wherein gold and silver threads are used to make exquisite designs on cloth. The embroidery dates back to the time of Rig Veda. There are mentions of  zardozi embroider y work done on the attire of Gods. The kings and royals of India have also appreciated this work. It was used profusely on their clothes, royal tents, hangings, etc. Initially, the  Zardozi embroidery work  used to be done with pure silver wires and real gold leaves. However, due to the scarcity of these metals, craftsmen now use copper wire, polished with silver and gold and silk thread. The work precisely famous in places like Lucknow, Hyderabad Bhopal, Delhi, Kashmir, Ajmer, and Chennai.  The embroidery got recognition at the time of the 17th century under the rule of Emperor Akbar. It started declining with the reduction in the royal patronage. Later, the government of India took steps to promote this work and thereby prese...

JOVI™ is a one-stop online shop offering the widest variety of authentic and trendy ethnic women fashion. We truly provide all-time classic and trendy patterns like Angrakha style, hand embroidery designs, hand block prints, and floral patterns, etc. We visualize our services as the best online shopping experience for customers worldwide, offering rich Indian artistic ability through traditional fashion statements. You can find here a range of alluring and stylish silhouettes across multiple categories. Buy women clothing online at www.jovifashion.com Why is hand block printing in trend? Hand block printing is the technique, occupies carving a mold or design on a wooden or stone block. In this process, craftsmen cover blocks with ink and stamp it on the fabric to create beautiful designs. Most of the artisans use wood for better results. Wooden block produces incomparable fine motifs and several abstract designs such as flowers, animals, and geometric structures, etc. The ...