Designer Ethnic Wear for Women

  Anarkali have been worn by Indian women extensively, especially on special occasions. A typical Anarkali consists of a top that is long (kurta or kurti), and perfectly fits the upper portion of the torso. The lower portion of the torso spreads out like a flower. You can wear this suit with a dupatta. Talking about the fashion trends, an Anarkali has grown in popularity. Talking about the fashion trends, an Anarkali has grown in popularity. It is treated like a unique, designer dress for women that can be worn on every important occasion in the family. The latest Anarkali designs in the market are available in a variety of clothing material and are decorated with sharp embroideries. Designer Anarkali Kurtis online   It is treated like a unique, designer dress for women that can be worn on every important occasion in the family. The latest Anarkali designs in the market are available in a variety of clothing material and are decorated with sharp embroideries. Shop Desig...

The  festival of Rakhi  is just round the corner and this time at most of the houses it will be celebrated virtually with the same zeal and love. The age-old adage says that distance makes the heart grow fonder and here we are, practicing social distancing.  Rakhi Outfits 2020 Recently this phrase was re-coined to physical distancing. So far, we had been reading the message wrong, at this point in time, we all must be well-connected and stand at guard socially for one- other following physical distancing, which is the need of the hour. Let us redefine the festival of threads and promises this year and offer our presence socially and morally for our loved ones.  Rakhi Outfits 2020 Hence, it is the right time to pamper ourselves with a new attire to celebrate our fathomless love for our brothers.  Cotton and Mulmul  will not only do justice to the upcoming festival, but also will make you put it on time and again. These fabrics never go out of fas...

Darzi ki Dastaan :  A darzi is a magician in the true sense; he is the one who brings out the designs alive. The manifestation of ideas is done with such an expertise that keeps us gaping at its outcome.  The role of couturiers of high importance in the apparel industry, ranging from small scale to large, the significance of the darzi (dress-maker) cannot be overlooked. It is, however, a pitiable situation that he is not given the due credit, all the name and fame is earned by the brand itself. But, we here at JOVI™ not only recognize his efforts but also mark his contribution in bringing us to this level which is unprecedented.   Our men Baney Chacha,  Subhash, and Suresh give vitality to the thread and bring the sketches to life. Each piece they stitch breathes out grace and elegance. If I don’t mention  Anil , then it will be a self-deceit.  Anil   is a mentor to these three; he is such a craftsman who works miracles.  They all come from...