Summer Suits, Kurtis, and Dresses collection

After a long however-many-months in quarantine (we’ve lost count), the last thing you’d want to do come springtime is wear head-to-toe dark colors.

Luckily, that won't be on the menu on our website thanks to JOVI’s new “Basantah” collection which has soothing yellows and floral prints, which evoke hope and optimism to mark the start of the Spring season for 2021.

Bringing into spotlight the delicate details from “Basantah” collection, to add to your cart right away:

1.The nostalgic shalwar kameez

Everyday clothing, but make it floral! Get this floral print-on-print outfit, colour blocked with a yellow dupatta. An effortless, everyday look! Shop it online here

2. The long white dress

Step outside in the sun, dance a little! The boho minimalist in you would immediately want this flared, airy dress with hand-embroidered sunflowers! Planning a staycation? Should defo book mark this! Shop it here

3.Run to the A-line

That flattering A-line hem gives flare without making one look bloated! Print blocked in this ensemble with palazzos, this look spells comfort chic just right! Shop it on the webstore here

4. White to the core

Our love affair with whites gets deeper and endearing come summers and here we present an old-school take on the color. The whiter, the merrier…hence we kept it head to toe! Love it? Get it here

5. Dupatta dosti

Here is a trusty separate to spruce up your kurtas or suits! Its bright, fresh, comes with print blocking and signature JOVI fabric details and is long enough to be draped the old-school way or styled the way you want it! Shop it online here

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Anarkali Suit Sets Online

The Anarkali Salwar suit is a form of women's clothing originating from the Indian subcontinent. The Anarkali suit sets is made up of a long, frock-style top with a slim bottom. Anarkali dress literally looks like the 'delicate bud of the pomegranate flower/tree.' The Anarkali suit or Anarkali Kurta with Dupatta has become very popular, and people now wear it to style other traditional pieces of Indian wear. Check out our latest Anarkali suit design 2021 where you can also wear your jacket on an Anarkali suit sets or on top of a short or long Anarkali Kurti to give it a trendy look. It is also famous because its combination of a tight churidar fitting, plus a long and flowing kurta, really completes the look of any woman in a royal, aristocratic, and beautiful way. It best exemplifies the beauty of its origin also known for being a pomegranate blossom with great beauty and complexion.

JOVI looks that melted our hearts!

You guys never fail to amaze us at how you style your Jovi outfits. Just when we think we have a pretty strong collection game going on, you guys add your unique flair to our styles and just elevate them to another level. Now onto unveiling your style files on Instagram’s that made us go gaga and all squishy on the inside: Deepika kakkar: Pink continues to reign our Instagram feed. Deepika exudes girl-next-door vibes in a classic Anarkali. Such ensembles become investment pieces, especially if they come in a colour so evergreen! Shop her look here Aarti Chauhan: Desi florals come together in harmony in this breezy print-on-print look that works fine for work, lunch or just everyday wear. Aarti, you look like a summer breeze! Shop her look here Farheen Panjwani: Farheen is seen here endorsing our motto: less is more! One can never go wrong with an all over, minimal white outfit. Sometimes with white, simplicity is the masala – a small ...

A Look into the Indian Ikat Print

Ikat has become one of the most popular printing techniques across India and other countries. But India, Japan, and Indonesia are extremely familiar with this art. In the 16th century, this art had traditional existing in Latin America, Europe, Spain, and Dutch and other nations. In India, Ajanta caves have enough proof of the existing of Ikat art in 7th century CE. Techniques of Ikat Design There is a range of Ikat patterns admired by Indian and International artisans and designers. Some elaborate patterns include various geometrical and symmetrical motifs and shapes. For crafting these designs. JOVI Fashion is a woman clothing online shopping store, where you can find a variety of Ikat printed outfits. Moreover, we produce some other graceful patterns of women's clothing with designs of floral prints, Dabu prints, and Ajrakh and others. For more information, feel free to visit the site women Clothing Online

Designer Ethnic Wear for Women

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