Jovi Fashion is a global station that values the art, embraces the efforts, and delights in style, fashion and sustainability. A space of awareness that allows you to self- reflects so you can pursue a life of purpose. Handmade in Jaipur the “east-central part of Rajasthan” in India, our designs are driven by our curiosity, creativity and courage. Designer women Clothing Store Upholding the skills and expertise of Indian handprints, handwork, and handcrafts, JOVI, in a word, is power. What is hand embroidery? Hand embroidery is a work of skill. It’s slow, detailed, and very meticulous work. Of course, when every single thread is stitched by hand then it becomes very time-consuming and effortful work. The hand embroidery starts with a piece of fabric that is tightly stretched over a wood or plastic hoop. The crafter carefully chooses the color of the thread and starts filling the print stitch by stitch. The hand-embroidered fabrics are all unique to each other. Even if the...