Designer Ethnic Wear for Women

Picture this: A delicate thud making a quiet, restorative beat as a wooden square, plunged in lively tones musically hits the fabric spread out on the table. This is what the enthralling sorcery of block-printing looks like! Initially tracing all the way back to China, block-print gained popularity in the subcontinent along the banks of the mighty Ganga . For quite a long time, this printing technique was desired all through the world, where square printed materials were sent out from the district to the far and center east, Africa and Europe. Block prints transcend time and are a summer favorite because they make you stand out from the “market” prints, have a crafty feel and the best part: you’re giving back to the artisan community and also keeping this craft alive! OFCOURSE, we love this craft and OFCOURSE we have lots of such beauties in stock that you can shop away online right away. Here are our 5 picks:   The Baiguni suit Who doesn’t love and overdose of gulab ? P...

  Slowing down, looking around, and taking notes, sketching, feeling, dreaming, wondering...Don’t many of us remember embroidering as a favorite pass time growing up? Our grandmothers and mothers were so skilled and aesthete with this craft! While we may not have inherited their skill set in equal measure, we can’t help but get mesmerized by the various techniques that lend a delectable 3D dimension to any fabric, be it the grand dabka, the gota and marori or even the trusty katchataanka, blanket stitch or French knots. We at JOVI are in awe of this labor of love and merge this surface embellishment sorcerywith undertones of minimalism in our designs. Needle and thread come together in the hands of our dexterous team to create magic in our collections. Kehnekou, spring is in full bloom in our garments! We’ve curated 5 such pieces to add to your cart right away: Read Here The lazy daisy Prancing on the panels of this kurta from the “Bindi” Collection is our very own lazy daisy...