Skip to main content

Spring Fashion Resolutions

How we should rethink fashion buying in 2021

 This past year, allure may have felt obsolete, however the craving to spruce up nevertheless showed the force of having a positive outlook on ourselves as we braved through, what we once considered, the peak of the pandemic.  As we kept one foot in the workplace and one in the laundry, so did the need to fondle dressed – regardless of whether finding a spot at the kitchen table in the dhoop.

Spring Fashion Resolutions

At the core of JOVI lies a design philosophy dipped in Indian culture but with a global sensibility. We uphold the skills and expertise of Indian hand weaving, hand embroideries and handicrafts and juxtapose them with clean line silhouettes inspired by international trends to create designs that are versatile, essentially classic and hence, timeless! 2020 also made us conscious of so many aspects of our buying behaviors that need a re-think and we couldn’t agree more with the following learnings that resonate with JOVI:



Buying less, wearing more!

Do we purchase things to offer a specific expression? Or then again do we purchase things since WE need to? What is really our style and do we wear what we wear to make ourselves upbeat or fit into a trend?Are we questioning the supply chain of the brands we buy from? Let’s put an end to impulse buying!

2021 resolution: Question yourself thrice before adding anything to cart!

Investment purchasing…is a mindset!

It’s about time we prioritized comfort and quality over “jumping on the bandwagon”! We must be curious and know about the life cycles, handling, storage, wash and maintenance of the garments we own or intend to buy so we don’t rid of them before their due time. Mehnga roay aik baar, sasta roay baar baar– and turns out Baa always saw it coming!

2021 resolution: Think, study, buy…and love it for a long time!

 

Spring Fashion Resolutions

 

Up your styling game

2020 encouraged us to be comfortable with who we are and to channel our inner stylist and make creative use of what we already have and create looks. When we need a wardrobe update, it’s best to first audit what will truly be a valuable styling item. It’s time to break the shackles: dissect a 3 piece and look for “separates” potential, tuck in your kurta to make into a top, wear your dupatta as a belt…mix, match and have a little fun!

2021 resolution: Change the glasses through which you see your wardrobe!

 

 

Labels:

Comments

Post a Comment

Popular posts from this blog

Anarkali Suit Sets Online

  The Anarkali Salwar suit is a form of women's clothing originating from the Indian subcontinent. The Anarkali suit sets is made up of a long, frock-style top with a slim bottom. Anarkali dress literally looks like the 'delicate bud of the pomegranate flower/tree.'   The Anarkali suit or Anarkali Kurta with Dupatta has become very popular, and people now wear it to style other traditional pieces of Indian wear. Check out our latest Anarkali suit design 2021 where you can also wear your jacket on an Anarkali suit sets or on top of a short or long Anarkali Kurti to give it a trendy look. It is also famous because its combination of a tight churidar fitting, plus a long and flowing kurta, really completes the look of any woman in a royal, aristocratic, and beautiful way. It best exemplifies the beauty of its origin also known for being a pomegranate blossom with great beauty and complexion.
Post a Comment
Read more

JOVI looks that melted our hearts!

  You guys never fail to amaze us at how you style your Jovi outfits. Just when we think we have a pretty strong collection game going on, you guys add your unique flair to our styles and just elevate them to another level. Now onto unveiling your style files on Instagram’s that made us go gaga and all squishy on the inside: Deepika kakkar: Pink continues to reign our Instagram feed. Deepika exudes girl-next-door vibes in a classic Anarkali. Such ensembles become investment pieces, especially if they come in a colour so evergreen! Shop her look  here   Aarti Chauhan: Desi florals come together in harmony in this breezy print-on-print look that works fine for work, lunch or just everyday wear. Aarti, you look like a summer breeze! Shop her look  here   Farheen Panjwani: Farheen is seen here endorsing our motto: less is more! One can never go wrong with an all over, minimal white outfit. Sometimes with white, simplicity is the masala – a small ...
Post a Comment
Read more

What is cotton organza?

Cotton organza is yet another choice of fabric available in the market for ethnic or western wear. The fabric is made out of cotton fibers and imbibes the best of both the worlds. It is gossamer-thin and translucent in its appearance while firmer in its fall. The fabric is heavily used for the creation of garments that can be easily worn to the workplaces or on casual outings.   The fabric organza is a lightweight plain weave fabric. Both warp and weft threads which are two opposite threads are woven together in the process of this fabric weaving. The number of picks per inch is the same as ends per inch. Since it is woven in an extremely low density, it results in a transparent appearance.   The transparency and high breathability characteristics of the fabric make it commonly used in making apparel which can be put on a thicker layer of cloth as a drape. It is also used in bridal gowns and other evening dresses where a lot of fluff is to be created with nume...
Post a Comment
Read more