Sartorial choices - Ramzan edit

Ramzan aaya, roza rakho jee! Besides being a great time for spiritual rejuvenation, Ramzan also brings families closer to each other at sehris and iftars and this blissful togetherness lasts till Eid. Although many of us will be celebrating Ramzan at home, who says it can’t be done fashionably? Sartorial choices remain modest but with undertones of trends and interestingly, we’ve identified some shopping behaviors in our friends and customer circle and present to you 5 looks for each:

An outfit to simply welcome Ramzan

You always save up for the “Ramzan Mubarak” outfit simply because you love breaking your first fast looking pretty, smelling nice and offering supplications with your style game on point. You need an outfit that is pretty, pristine and versatile…

If this is YOU, we suggest the short kurta and shalwar suits from the “Basantah” Collection

A gift for a friend!

She’s been your rock throughout childhood but lately, the world has come between the two of you! People are questioning how come she is a Hindu but your best friend? You’re thinking it’s time to let go of these obsolete notions and pour your heart out to her. Ramzan is here and she just gave you glad tidings of it! You’re looking for a present that will remind her of the school play where she humorously played your mother….

If this is YOU, we suggest the Kaftan from the “Gulabi” Collection

An outfit for Iftar (zoom) party

The recent spike in Covid has dimmed your Ramzan spirits but you still muster up the drive to arrange an iftar zoom party: you plan to make food, send it to your loved ones and ask everyone to come together on zoom to break the fast! You need an outfit that will pop on the screen without being too OTT…

If this is YOU, we suggest the red gathered sleeves kurta with pants suit from the “Bindi” Collection

An outfit for Jummah-tul-Wida

Last Friday’s of Ramzan are really special and nostalgic for you! This is why you always put on new clothes, offer prayers with Ammi, send doodh jalebi to the neighborhood mosque and encourage everyone in the family to dress up for iftar that day! You need an outfit that is comfortable but cheerful- you want to get over your Ramzan blues!

If this is YOU, we suggest the V-Neck Anarkali suit from the “Baiguni” Collection

An outfit for Chaand raat

Friends/family will be over and everyone will flaunt their henna skills. There is great risk of getting it smeared all over your clothes but you still want to look like the life of the party! You want a no fuss, yet statement look that can double as a dholki look for a best friend’s dholki later in the year….

If this is YOU, we suggest silk straight kurta & Afghani pants suit from the “Parv” Collection

Anarkali Suit Sets Online

The Anarkali Salwar suit is a form of women's clothing originating from the Indian subcontinent. The Anarkali suit sets is made up of a long, frock-style top with a slim bottom. Anarkali dress literally looks like the 'delicate bud of the pomegranate flower/tree.' The Anarkali suit or Anarkali Kurta with Dupatta has become very popular, and people now wear it to style other traditional pieces of Indian wear. Check out our latest Anarkali suit design 2021 where you can also wear your jacket on an Anarkali suit sets or on top of a short or long Anarkali Kurti to give it a trendy look. It is also famous because its combination of a tight churidar fitting, plus a long and flowing kurta, really completes the look of any woman in a royal, aristocratic, and beautiful way. It best exemplifies the beauty of its origin also known for being a pomegranate blossom with great beauty and complexion.

JOVI looks that melted our hearts!

You guys never fail to amaze us at how you style your Jovi outfits. Just when we think we have a pretty strong collection game going on, you guys add your unique flair to our styles and just elevate them to another level. Now onto unveiling your style files on Instagram’s that made us go gaga and all squishy on the inside: Deepika kakkar: Pink continues to reign our Instagram feed. Deepika exudes girl-next-door vibes in a classic Anarkali. Such ensembles become investment pieces, especially if they come in a colour so evergreen! Shop her look here Aarti Chauhan: Desi florals come together in harmony in this breezy print-on-print look that works fine for work, lunch or just everyday wear. Aarti, you look like a summer breeze! Shop her look here Farheen Panjwani: Farheen is seen here endorsing our motto: less is more! One can never go wrong with an all over, minimal white outfit. Sometimes with white, simplicity is the masala – a small ...

A Look into the Indian Ikat Print

Ikat has become one of the most popular printing techniques across India and other countries. But India, Japan, and Indonesia are extremely familiar with this art. In the 16th century, this art had traditional existing in Latin America, Europe, Spain, and Dutch and other nations. In India, Ajanta caves have enough proof of the existing of Ikat art in 7th century CE. Techniques of Ikat Design There is a range of Ikat patterns admired by Indian and International artisans and designers. Some elaborate patterns include various geometrical and symmetrical motifs and shapes. For crafting these designs. JOVI Fashion is a woman clothing online shopping store, where you can find a variety of Ikat printed outfits. Moreover, we produce some other graceful patterns of women's clothing with designs of floral prints, Dabu prints, and Ajrakh and others. For more information, feel free to visit the site women Clothing Online

Designer Ethnic Wear for Women

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