Skip to main content

Naya season, yellow aur “Basantah” ke sang!

 

After a long however-many-months in quarantine (we’ve lost count), the last thing you’d want to do come springtime is wear head-to-toe dark colors.

Luckily, that won't be on the menu on our webstore thanks to JOVI’s new “Basantah” collection which has soothing yellows and floral prints, which evoke hope and optimism to mark the start of Spring season for 2021. These minimalistic, every day wear in cotton and Mulmul to add great freshness to your summer wardrobe. The best part: prices start as low as Rs. 1,500!

Lo and behold, yellow is trending on the fashion radar: The 2021 color trend predictions from  Pantone Color Institute and Shutterstock also revealed  Illuminating — a bright yellow hue — and Ultimate Gray as its 2021 Colors of the Year, both being synonymous with unity, stability and hope.

 Bringing into spotlight the delicate details from “Basantah” collection, to add to your cart right away:



  1. The nostalgic shalwar kameez

           Everyday clothing, but make it floral! Get this floral print-on-print outfit, colour blocked with a yellow dupatta. An effortless, everyday look! Shop it online here



 

 2. The long white dress

   Step outside in the sun, dance a little! The boho minimalist in you would immediately want this flared, airy dress with hand embroidered sunflowers! Planning a staycation? Should defo book mark this! Shop it here



 

 3.Run to the A-line

      That flattering A-line hem gives flare without making one look bloated! Print blocked in this ensemble with palazzos, this look spells comfort chic just right! Shop it on the webstore here

 


4. White to the core

    Our love affair with whites gets deeper and endearing come summers and here we present an old-school take on the colour. The whiter, the merrier…hence we kept it head to toe! Love it? Get it here



 

5. Dupatta dosti

     Here is a trusty separate to spruce up your kurtas or suits! Its bright, fresh, comes with print blocking and signature JOVI fabric details and is long enough to be draped the old-school way or styled the way you want it! Shop it online here



 

Comments

  1. If you’re looking for a fashion blog that mixes designer with high street fashion, ethnic dresses, dressy pieces with everyday wardrobe essentials and many more, then Visit us today!

    ReplyDelete

Post a Comment

Popular posts from this blog

Embroidered tales at JOVI

  Slowing down, looking around, and taking notes, sketching, feeling, dreaming, wondering...Don’t many of us remember embroidering as a favorite pass time growing up? Our grandmothers and mothers were so skilled and aesthete with this craft! While we may not have inherited their skill set in equal measure, we can’t help but get mesmerized by the various techniques that lend a delectable 3D dimension to any fabric, be it the grand dabka, the gota and marori or even the trusty katchataanka, blanket stitch or French knots. We at JOVI are in awe of this labor of love and merge this surface embellishment sorcerywith undertones of minimalism in our designs. Needle and thread come together in the hands of our dexterous team to create magic in our collections. Kehnekou, spring is in full bloom in our garments! We’ve curated 5 such pieces to add to your cart right away: Read Here The lazy daisy Prancing on the panels of this kurta from the “Bindi” Collection is our very own lazy daisy...

Cotton Dressses Online

  Indian cotton wear basically depends on the different ethnic backgrounds, geography, environment, and cultural practices of the people of each area of India. If we see this Historically, female clothing has developed from plain clothing such as kaupina, dhoti, Chunni, sari, gamcha, and loincloths to elaborate costumes like ethnic clothes such as ghagra-choli, dhoti-kurta, salwar-suit, kurta-pajama, wedding saree not only used in everyday wear but also on festive occasions, as well as rituals and dance performances. In urban areas, western clothing is typical and universally worn by people of all social backgrounds. Cotton Dressses Online   Ethnic Cotton clothing is soft, absorbent, and breathable. Cotton wear Clothing labels containing at least 60% of cotton are considered cotton-rich and are less likely to be itchy, irritating, stiff, or clingy. Cotton breathes better it also keeps you cool while you’re working out. This ethnic Indian cotton wears accompanied by all ages ...

Women Clothing Store India

  JOVI™ is a one-stop online shop offering the widest variety of authentic and trendy ethnic women's fashion? We truly provide all-time classic and trendy patterns like Angrakha style, hand embroidery designs, hand block prints, and floral patterns, etc. We visualize our services as the best online shopping experience for customers worldwide, offering rich Indian artistic ability through traditional fashion st atements. You can find here a range of alluring and stylish silhouettes across multiple categories.   women clothing online   See lots of categories of outfits and accessories for women with several traditional ensembles. So, let us walk off to nearly all popular Women's fashion places where you discover lots of fashion modes to explore! Parties, office, beach, weddings, evening outings, market work, casual outings, fine dinner plans and so many more Oh my god the outings have literally doubled now and with this increases in number, the only headache is findi...