Skip to main content

Choti Choti Details in JOVI Collections you never noticed

 

They say the devil is in the details and it holds true for all Jovi designs! With each stitch, tassel, button or even fabric treatment which we at Jovi thriftily concoct, we dip our “clothes” in the labor of love to make them pieces that you can cherish forever, and in turn bring great creative joy to our design team.

Since we meticulously work on these details, we produce limited design runs, and as a result, each Jovi design becomes an endearing part of your wardrobe! But the question is, how many of these dainty details have you noticed? We’re guessing not many. Fear not, case in point today are our new arrivals and we bring into spotlight the design details that




Choti Choti Details in JOVI Collections

Love for cotton

Reining supreme in most of Jovi’s collections is cotton! It encapsulates comfort, simplicity and longevity- the A-star trio for a wardrobe staple. This fabric is not only ideal for the weather of the region, but it’s also really hard to find a finely designed, stitched cotton jora in the market. Jovi also wants to promote the fabric that, at one point, was emblematic of India So much of the local industry is involved in its production and it’s no wonder that it’s done its taana-baana in our hearts.

Minimal hand embellishments

Atop the Jovi agenda is crafts revival, sustaining local artisans and harnessing them to create elegant ensembles that stand the test of time. These embellishments are consciously minimal so you can make our outfits your own- dress them up or tone them down. Whatever you do, such embellishments will maintain the right balance of old world charm and your modern festive wear needs.

Dainty detailing

Nostalgic fabric flowers dangle from corners of the pallu of this dupatta from the “Parv collection". Besides being cute and thrifty, these tassels ensure that flowy dupattas don’t keep falling off as you go around being the life of the dholki (that we assume you are). Dance, clap, laugh….these tassels will hold your dupatta in place. You’ll also see this crafty detail lovingly adorning styles from other collections as well.

 Show us #YouandJovi and the detail you love the most about the outfit?

Labels:

Comments

Post a Comment

Popular posts from this blog

Embroidered tales at JOVI

  Slowing down, looking around, and taking notes, sketching, feeling, dreaming, wondering...Don’t many of us remember embroidering as a favorite pass time growing up? Our grandmothers and mothers were so skilled and aesthete with this craft! While we may not have inherited their skill set in equal measure, we can’t help but get mesmerized by the various techniques that lend a delectable 3D dimension to any fabric, be it the grand dabka, the gota and marori or even the trusty katchataanka, blanket stitch or French knots. We at JOVI are in awe of this labor of love and merge this surface embellishment sorcerywith undertones of minimalism in our designs. Needle and thread come together in the hands of our dexterous team to create magic in our collections. Kehnekou, spring is in full bloom in our garments! We’ve curated 5 such pieces to add to your cart right away: Read Here The lazy daisy Prancing on the panels of this kurta from the “Bindi” Collection is our very own lazy daisy...
Post a Comment
Read more

Cotton Dressses Online

  Indian cotton wear basically depends on the different ethnic backgrounds, geography, environment, and cultural practices of the people of each area of India. If we see this Historically, female clothing has developed from plain clothing such as kaupina, dhoti, Chunni, sari, gamcha, and loincloths to elaborate costumes like ethnic clothes such as ghagra-choli, dhoti-kurta, salwar-suit, kurta-pajama, wedding saree not only used in everyday wear but also on festive occasions, as well as rituals and dance performances. In urban areas, western clothing is typical and universally worn by people of all social backgrounds. Cotton Dressses Online   Ethnic Cotton clothing is soft, absorbent, and breathable. Cotton wear Clothing labels containing at least 60% of cotton are considered cotton-rich and are less likely to be itchy, irritating, stiff, or clingy. Cotton breathes better it also keeps you cool while you’re working out. This ethnic Indian cotton wears accompanied by all ages ...
Post a Comment
Read more

Women Clothing Store India

  JOVI™ is a one-stop online shop offering the widest variety of authentic and trendy ethnic women's fashion? We truly provide all-time classic and trendy patterns like Angrakha style, hand embroidery designs, hand block prints, and floral patterns, etc. We visualize our services as the best online shopping experience for customers worldwide, offering rich Indian artistic ability through traditional fashion st atements. You can find here a range of alluring and stylish silhouettes across multiple categories.   women clothing online   See lots of categories of outfits and accessories for women with several traditional ensembles. So, let us walk off to nearly all popular Women's fashion places where you discover lots of fashion modes to explore! Parties, office, beach, weddings, evening outings, market work, casual outings, fine dinner plans and so many more Oh my god the outings have literally doubled now and with this increases in number, the only headache is findi...
Post a Comment
Read more