Skip to main content

Choti Choti Details in JOVI Collections you never noticed

 

They say the devil is in the details and it holds true for all Jovi designs! With each stitch, tassel, button or even fabric treatment which we at Jovi thriftily concoct, we dip our “clothes” in the labor of love to make them pieces that you can cherish forever, and in turn bring great creative joy to our design team.

Since we meticulously work on these details, we produce limited design runs, and as a result, each Jovi design becomes an endearing part of your wardrobe! But the question is, how many of these dainty details have you noticed? We’re guessing not many. Fear not, case in point today are our new arrivals and we bring into spotlight the design details that




Choti Choti Details in JOVI Collections

Love for cotton

Reining supreme in most of Jovi’s collections is cotton! It encapsulates comfort, simplicity and longevity- the A-star trio for a wardrobe staple. This fabric is not only ideal for the weather of the region, but it’s also really hard to find a finely designed, stitched cotton jora in the market. Jovi also wants to promote the fabric that, at one point, was emblematic of India So much of the local industry is involved in its production and it’s no wonder that it’s done its taana-baana in our hearts.

Minimal hand embellishments

Atop the Jovi agenda is crafts revival, sustaining local artisans and harnessing them to create elegant ensembles that stand the test of time. These embellishments are consciously minimal so you can make our outfits your own- dress them up or tone them down. Whatever you do, such embellishments will maintain the right balance of old world charm and your modern festive wear needs.

Dainty detailing

Nostalgic fabric flowers dangle from corners of the pallu of this dupatta from the “Parv collection". Besides being cute and thrifty, these tassels ensure that flowy dupattas don’t keep falling off as you go around being the life of the dholki (that we assume you are). Dance, clap, laugh….these tassels will hold your dupatta in place. You’ll also see this crafty detail lovingly adorning styles from other collections as well.

 Show us #YouandJovi and the detail you love the most about the outfit?

Labels:

Comments

Post a Comment

Popular posts from this blog

Where can I find out the best summer collection?

  After a long however-many-months in quarantine (we’ve lost count), the last thing you’d want to do come springtime is wear head-to-toe dark colors. Luckily, that won't be on the menu on our website thanks to JOVI’s new “Basantah” collection which has soothing yellows and floral prints, which evoke hope and optimism to mark the start of Spring season for 2021. Bringing into spotlight the delicate details from “Basantah” collection, to add to your cart right away: 1. The nostalgic shalwar kameez Everyday clothing, but make it floral! Get this floral print-on-print outfit, colour blocked with a yellow dupatta. An effortless, everyday look! Shop it online  here 2.  The long white dress Step outside in the sun, dance a little! The boho minimalist in you would immediately want this flared, airy dress with hand-embroidered sunflowers! Planning a staycation? Should defo book mark this! Shop it  here 3 .Run to the A-line That flattering A-line hem gives flar...
Post a Comment
Read more

Cotton Dressses Online

  Indian cotton wear basically depends on the different ethnic backgrounds, geography, environment, and cultural practices of the people of each area of India. If we see this Historically, female clothing has developed from plain clothing such as kaupina, dhoti, Chunni, sari, gamcha, and loincloths to elaborate costumes like ethnic clothes such as ghagra-choli, dhoti-kurta, salwar-suit, kurta-pajama, wedding saree not only used in everyday wear but also on festive occasions, as well as rituals and dance performances. In urban areas, western clothing is typical and universally worn by people of all social backgrounds. Cotton Dressses Online   Ethnic Cotton clothing is soft, absorbent, and breathable. Cotton wear Clothing labels containing at least 60% of cotton are considered cotton-rich and are less likely to be itchy, irritating, stiff, or clingy. Cotton breathes better it also keeps you cool while you’re working out. This ethnic Indian cotton wears accompanied by all ages ...
Post a Comment
Read more

Designer women Straight fit Suits Online

  Shop Designer Anarkali Suits for Women Online. Buy latest range of Handmade Straight Fit Suits, Party Wear Dresses online from JOVI Fashion. Free shipping is available! For more information, contact us@ 09636288883 Talking about the fashion trends, a Straight Fits Suits has grown in popularity. It is treated like a unique, designer dress for women that can be worn on every important occasion in the family. The latest Straight Fit Suit designs in the market are available in a variety of clothing material and are decorated with sharp embroideries. Designer women Straight fit Suits Online Straight Fit Suits have been worn by Indian women extensively, especially on special occasions. A typical Anarkali consists of a top that is long (kurta or kurti), and perfectly fits the upper portion of the torso. The lower portion of the torso spreads out like a flower. You can wear this suit with a dupatta. Talking about the fashion trends, a Straight fits has grown in popularity. It is tre...
Post a Comment
Read more