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Jovi Fashion is a global station that values the art, embraces the efforts, and delights in style, fashion and sustainability. A space of awareness that allows you to self- reflects so you can pursue a life of purpose. Handmade in Jaipur the “east-central part of Rajasthan” in India, our designs are driven by our curiosity, creativity and courage. Designer women Clothing Store

Upholding the skills and expertise of Indian handprints, handwork, and handcrafts, JOVI, in a word, is power.

What is hand embroidery?

Hand embroidery is a work of skill. It’s slow, detailed, and very meticulous work. Of course, when every single thread is stitched by hand then it becomes very time-consuming and effortful work. The hand embroidery starts with a piece of fabric that is tightly stretched over a wood or plastic hoop. The crafter carefully chooses the color of the thread and starts filling the print stitch by stitch.

The hand-embroidered fabrics are all unique to each other. Even if the exact print and color of threads are replicated then also a subtle difference always exists when the final piece is ready. The threads used for hand embroidery are different from that of machine embroidery. In the case of hand embroidery, more of silk, cotton and wool threads are used. The strands are divided as per the requirement of making the embroidery heavy or delicate. Handcrafted women clothing Online

We feel the main reason why hand embroidery is expensive than machine embroidery is the fact that the previous one consumes a lot of valuable time. Yes, and by time here we mean that it can be weeks or months. The implication of so much time also means one more thing; that the hand-embroidered piece is curated out of love and patience. Think it this way, do you put a lot of time and efforts in things which you don’t love or care about? No, Right? That’s what the hand-embroidered fabrics are therefore called the prized possession.

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Lucky Colour according to your Zodiac sign- Part 1

Want to know your power colour based on your zodiac sign? Well, dive right into this article and emerge with better aesthetic, colour and design game according to your birth month. You wouldn’t know but, your zodiac sign has a colour for your success, temperament and behaviour and whatnot. So, what are we waiting for? Let’s unravel your lucky colour! Aries (March 21 – April 19) Aries people rise and shine. We’ve got just the colour for you to align with your fierce passion and strong zeal. There’s nothing better than red to glorify the leader, adventure freak and strong competitor within. Scarlet red is the shade of passion and excitement and what we have in store for you will instantly brighten up your spirits. Pick this red piece to let the world know about your vigour and creativity with just your style statement. Taurus (April 20 – May 20) Taureans, you are a blessing to the world. You are down to earth, reliable and above all, the most pra

What is zardozi embroidery ?

What is zardozi embroidery : Zardozi embroidery is a type of embroidery wherein gold and silver threads are used to make exquisite designs on cloth. The embroidery dates back to the time of Rig Veda. There are mentions of zardozi embroidery work done on the attire of Gods. The kings and royals of India have also appreciated this work. It was used profusely on their clothes, royal tents, hangings, etc. Initially, the Zardozi embroidery work used to be done with pure silver wires and real gold leaves. However, due to scarcity of these metals, craftsman now uses copper wire, polished with silver and gold and silk thread. The work is precisely famous in places like Lucknow, Hyderabad Bhopal, Delhi, Kashmir, Ajmer and Chennai. The embroidery got recognition at the time of the 17th century under the rule of Emperor Akbar. It started declining with the reduction in the royal patronage. Later, the government of India took steps to promote this work and thereby preserve thi

How is Indigo fabric produced and why does it bleed ?

Considered as the king of blues, Indigo has a very rich and intense feel to it. It is extensively used at industrial level to dye fabrics. Both traditional and contemporary outfits can be seen with indigo colour or indigo block print . The speciality of this colour is that it is absolutely capable of lending a modish versatility to the cloth while at the same time keeping it sublime. Back in the 1800s, indigo was obtained naturally from a plant called Indigofera. The leaves of it were fermented in water to obtain a natural indigo dye but now such natural process and colour are rare. Maximum of manufacturers have switched to synthetic indigo dyes. The process of dying the indigo fabric is as follows: The fabric which is supposed to be dyed is washed properly. It is left soaked in water to improve its colour penetration capacity. The indigo stock solution is prepared, either naturally through fermentation or by mixing the synthetic powder into water. Note: Both the

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