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Jovi Fashion is a global station that values the art, embraces the efforts, and delights in style, fashion and sustainability. A space of awareness that allows you to self- reflects so you can pursue a life of purpose. Handmade in Jaipur the “east-central part of Rajasthan” in India, our designs are driven by our curiosity, creativity and courage. Designer women Clothing Store

Upholding the skills and expertise of Indian handprints, handwork, and handcrafts, JOVI, in a word, is power.



What is hand embroidery?

Hand embroidery is a work of skill. It’s slow, detailed, and very meticulous work. Of course, when every single thread is stitched by hand then it becomes very time-consuming and effortful work. The hand embroidery starts with a piece of fabric that is tightly stretched over a wood or plastic hoop. The crafter carefully chooses the color of the thread and starts filling the print stitch by stitch.

The hand-embroidered fabrics are all unique to each other. Even if the exact print and color of threads are replicated then also a subtle difference always exists when the final piece is ready. The threads used for hand embroidery are different from that of machine embroidery. In the case of hand embroidery, more of silk, cotton and wool threads are used. The strands are divided as per the requirement of making the embroidery heavy or delicate. Handcrafted women clothing Online

We feel the main reason why hand embroidery is expensive than machine embroidery is the fact that the previous one consumes a lot of valuable time. Yes, and by time here we mean that it can be weeks or months. The implication of so much time also means one more thing; that the hand-embroidered piece is curated out of love and patience. Think it this way, do you put a lot of time and efforts in things which you don’t love or care about? No, Right? That’s what the hand-embroidered fabrics are therefore called the prized possession.

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