Darzi ki Dastaan: A darzi is a magician in
the true sense; he is the one who brings out the designs alive. The
manifestation of ideas is done with such an expertise that keeps us gaping at
its outcome. The role of couturiers of high importance in the apparel
industry, ranging from small scale to large, the significance of the darzi
(dress-maker) cannot be overlooked. It is, however, a pitiable situation that
he is not given the due credit, all the name and fame is earned by the brand
itself. But, we here at JOVI™ not only recognize his efforts but also mark his
contribution in bringing us to this level which is unprecedented.
All this reminds me of an incident when WE
were having constant deliberations on the innovations to be brought out in
design to no end. And, there Anil popped out of his work station, who
eavesdropped on the entire conversation, with a brilliant idea to overpower our
uncanny imaginations. Bingo! It gave birth to our fastest-selling line of clothing-BOHO.
A designer without a degree, he himself has etched out many sketches for the
brand. His untiring efforts and unflinching support are worth lauding.
Unfortunately,
these artisans don’t get the respect and remuneration that they deserve. The
task is not as easy as walking into a high-end AC showroom, running across a
few designs, and selecting your favorite piece for the celebration. The hands
of a tailor narrate the story of his hard work and struggles. His hands have
felt every cloth, each strand of the thread, pricks of the needles, the anxiety
of bringing to you the finest collection, and what not! So, the next time you
admire a piece, also appreciate the
hard work and toil of the man who recreated the Masterpiece out
of a paper.
#acknoledgethem :)
Visit here to get amazing: Handcrafted Women
Clothing
Comments
Post a Comment