Designer Ethnic Wear for Women

Darzi ki Dastaan :  A darzi is a magician in the true sense; he is the one who brings out the designs alive. The manifestation of ideas is done with such an expertise that keeps us gaping at its outcome.  The role of couturiers of high importance in the apparel industry, ranging from small scale to large, the significance of the darzi (dress-maker) cannot be overlooked. It is, however, a pitiable situation that he is not given the due credit, all the name and fame is earned by the brand itself. But, we here at JOVI™ not only recognize his efforts but also mark his contribution in bringing us to this level which is unprecedented.   Our men Baney Chacha,  Subhash, and Suresh give vitality to the thread and bring the sketches to life. Each piece they stitch breathes out grace and elegance. If I don’t mention  Anil , then it will be a self-deceit.  Anil   is a mentor to these three; he is such a craftsman who works miracles.  They all come from...

Cotton organza is yet another choice of fabric available in the market for ethnic or western wear. The fabric is made out of cotton fibers and imbibes the best of both the worlds. It is gossamer-thin and translucent in its appearance while firmer in its fall. The fabric is heavily used for the creation of garments that can be easily worn to the workplaces or on casual outings.   The fabric organza is a lightweight plain weave fabric. Both warp and weft threads which are two opposite threads are woven together in the process of this fabric weaving. The number of picks per inch is the same as ends per inch. Since it is woven in an extremely low density, it results in a transparent appearance.   The transparency and high breathability characteristics of the fabric make it commonly used in making apparel which can be put on a thicker layer of cloth as a drape. It is also used in bridal gowns and other evening dresses where a lot of fluff is to be created with nume...

Hand block printing is the technique, occupies carving a mold or design on a wooden or stone block. In this process, craftsmen cover blocks with ink and stamp it on the fabric to create beautiful designs. Most of the artisans use wood for better results. Wooden block produces incomparable fine motifs and several abstract designs such as flowers, animals, and geometric structures, etc.  Following are some latest trends in hand block printing that making the women fashion on fire- Dresses - Block printed dresses are all-time in fashion for women these days. So, you can go with our few perfect features such as sunshine yellow straight dress, golden block printed dress, and golden block printed side gathers, etc. Kurtas - Come with the super list of block printed kurta patterns at JOVI. The traditional silhouettes in fabulous colors and styles can connect you to the latest fashion approach. Tops & Shirt - Get some uniquely inimitable styles with hand block printe...

Zardozi embroidery : Zardozi embroidery is a type of embroidery wherein gold and silver threads are used to make exquisite designs on cloth. The embroidery dates back to the time of Rig Veda. There are mentions of  zardozi embroider y work done on the attire of Gods. The kings and royals of India have also appreciated this work. It was used profusely on their clothes, royal tents, hangings, etc. Initially, the  Zardozi embroidery work  used to be done with pure silver wires and real gold leaves. However, due to the scarcity of these metals, craftsmen now use copper wire, polished with silver and gold and silk thread. The work precisely famous in places like Lucknow, Hyderabad Bhopal, Delhi, Kashmir, Ajmer, and Chennai.  The embroidery got recognition at the time of the 17th century under the rule of Emperor Akbar. It started declining with the reduction in the royal patronage. Later, the government of India took steps to promote this work and thereby prese...