Regulating this action
of ours, the term slow fashion has been coined by Kate Fletcher. The term slow
fashion means slowing down the pace of our shopping and consumption for better
and bigger causes. It is a conscious and mindful effort. It is a holistic and
sustainable way of living.
“Slow fashion is about designing, producing, consuming
and living better. It is not a time-based but an equality-based concept. It is
not the opposite of fast - there is no dualism-but a different approach in
which designers, buyers, retailers, and consumers are more aware of the impacts
of products on workers, communities, and ecosystems.
Slow fashion is about choice, information, cultural
diversity, and identity. Yet, critically, it is also about balance. It requires
a combination of rapid imaginative change and symbolic (fashion) expression as
well as durability and long-term engaging quality products,” Kate Fletcher.
With a fact like the
H&M brand is burning 12 tons of unsold garments every year in spite of its
ongoing sustainability effort compels the slow fashion movement to be known,
accepted and practiced worldwide. Just follow three steps:
Shopless frequently
Look for sustainable
brand and products
Love the few things
you have, don’t leave them for landfills. (Repair, donate, upcycle, etc.)
Remember, we are
responsible for all our actions and the future we give to the next generation.
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amazing: women handcrafted Clothing Collection
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