Designer Ethnic Wear for Women

Maharani Gayatri Devi : A politician, philanthropist, polo player, and many more, but probably the foremost one of how the world recognizes her is the most beautiful woman. The queen of Jaipur had this unmatched elegance and simplicity that swept away the hearts of millions. Essentially donned in floral printed chiffon sarees, Her Highness had this special inclination towards pastel shades. The baby blue, light pink, lavender, aqua,   and all were the shades of her identity. The choice of floral print spoke of how full of life she was, and the silhouette clearly indicated that simple is also impactful. The regal aura of Her Highness was utterly bewitching. Her style of dressing was smooth, and her smile was absolutely heart connecting. Married to HH Sawai Mann Singh II, the princess became the third queen of Jaipur. Unlike other Rajputs, she was very liberal in her thought process. She refused to confine to purdahs. She successfully curbed the purdah system practiced by wom

JOVI™ is a one-stop online shop offering the widest variety of authentic and trendy ethnic women fashion. We truly provide all-time classic and trendy patterns like Angrakha style, hand embroidery designs, hand block prints, and floral patterns, etc. We visualize our services as the best online shopping experience for customers worldwide, offering rich Indian artistic ability through traditional fashion statements. You can find here a range of alluring and stylish silhouettes across multiple categories. Buy women clothing online at www.jovifashion.com Why is hand block printing in trend? Hand block printing is the technique, occupies carving a mold or design on a wooden or stone block. In this process, craftsmen cover blocks with ink and stamp it on the fabric to create beautiful designs. Most of the artisans use wood for better results. Wooden block produces incomparable fine motifs and several abstract designs such as flowers, animals, and geometric structures, etc. The

Woodblock printing  is a technique of printing text, images or patterns on paper or fabric. It is one of the oldest techniques known and practised to date. It was originated in China. Later the Japanese adopted the technique and within a short period, it got spread and flourished into a fine way of artistic expression.   The technique of woodblock printing : Woodblocks prepared as a relief matrix. It means that the areas to show white are cutaway with a chisel or knife, leaving the characters or image to show in black at the original surface level. The block is inked properly and then pressed hard against the fabric or paper to achieve the impression of that engraved pattern. These wood blocks are generally made up of sycamore, plane and pearwood. These may vary in size but ya, all of these are 2-3 inch thick. The art of carving on the wood is technically known as xylography. At first,  woodblock print  was mainly used for printing calendars, auspicious charms and boo

Printed fabric invented:   The first technique of  printing on fabric  was block printing. It is believed that it was mostly originated in China and then well accepted throughout Asia, India, and Europe. In block printing, patterns are carved on wood or cooper blocks, these blocks then are dipped into dye and then pressed hard against the cloth. The impression comes on the cloth and the printed fabric gets ready. Indeed, it is a very time-consuming process because unlike machines, every single print impressed by hands.   In the early 17 th  century, EastIndia Company started shipping printed cotton to England. They even commissioned simpler patterns than the traditional Indian styles and got them printed to be sent back to Britain. By the 18 th  century when the industrial revolution starts setting in, the process of printing became mechanized. Now, there were cylinder or  roller printings  were taking place. In this process, the fabric is carried along with a rotating central cy